Hey friends,
You know that generic “pleased to announce” post on LinkedIn?
The one people drop every couple of years when they land a new job, hoping it quietly whispers to the world:
See? I’m doing just fine!
I’m embarrassed to say that I’ve also posted these before. And since then I’ve read hundreds of them from others.
Now there’s nothing inherently wrong with celebrating your milestones… you should definitely be proud of your wins.
But somewhere along the way a lot of those posts stopped being about joy and started becoming proof.
Proof to former coworkers, college classmates, maybe even to ourselves that we’re not falling behind.
But honestly?
No one’s really paying that close attention.
Those announcements don’t move your career forward. They don’t build relationships. They don’t make someone reach out thinking, wow, we need this person!
If anything, they just remind people you exist for about three seconds…
And if they’re a seasoned person on LinkedIn, they’ll probably roll their eyes considering they’ve seen this exact type of post hundreds of times.
However…
Showing up the right way CAN make you visible to the right people, open doors you didn’t even know existed and shape how others perceive you before you ever hit their applications.
So I prepared a structure you can use to consistently write good LinkedIn posts.
As well as a few resources to you can always turn back to for content ideas AND structure:
But now let’s talk about what elements you should have in mind whenever you’re planning to write a LinkedIn post in order to make sure it performs well.
1) The Hook
Think about the first sentence like a curious tap on the shoulder.
It can be a bold observation, a lesson you wish you knew earlier, or a quiet truth most people don’t say out loud.
If your opening sets up a little tension or curiosity, people will follow you.
2) The Story
This is where your humanity enters. Tell us how you learned what you’re about to teach.
It doesn’t have to be dramatic, maybe it was a small moment at work, a conversation that shifted you, a mistake you made.
Stories are how people connect your insight to you. They reveal your perspective, not just your advice.
And don’t worry about sounding “professional” here, sounding human is infinitely more compelling.
3) The Value
Now you deliver the insight or takeaway.
Make it practical, specific, something that gives the reader a little clarity or momentum.
Ask yourself: If someone only remembers one thing from this post, what should it be?
4) The CTA
This isn’t “buy my thing.” It’s simply guiding the reader to engage in some way.
It could be a question, a reflection, or a small challenge.
5) The Image
Skip the corporate headshots and stock photos.
Show your face in a natural moment: working, thinking, learning, living.
Or share a visual that supports the message. A note from your notebook, a quote card, a screenshot of something meaningful
People connect to visuals that feel real, not staged.
The beauty of posting like this is that you stop waiting for “big moments” to feel worthy of showing up.
You build visibility one honest, thoughtful entry at a time. And slowly, people begin to know you: your ideas, your voice, your values.
-Megan