Welcome back to my newsletter, friends!
I know it’s been a while since the last one 🫣 Whether you’re a longtime reader or just tuning back in, this space is all about helping you navigate your career and personal brand with confidence, especially through the power of LinkedIn.
10 LinkedIn post ideas for your incognito job search
As I mentioned in my latest Instagram Reel about posting on LinkedIn while connected to coworkers, building your personal brand on LinkedIn is so crucial - even when you're secretly job searching. While you should avoid posts that directly signal you're on the job market (unless you've been laid off), there are plenty of ways to attract new employers without tipping off your current one.
So here are 10 LinkedIn post ideas that position you as a thought leader in your field while keeping your job search under the radar:
1. Industry insights and trends
Share your perspective on recent developments in your industry. This demonstrates your expertise and shows potential employers you stay current with industry changes.
2. Problem-solution posts
Identify a common challenge in your field and offer your unique solution. This highlights your problem-solving abilities and practical knowledge.
3. Career lessons and growth
Share lessons learned throughout your career journey without mentioning you're looking to move on. Focus on skills developed and challenges overcome.
4. Educational content
Create "how-to" or tutorial-style posts that teach others something valuable in your field. This positions you as someone with knowledge worth sharing.
5. Industry myth-busters
Challenge common misconceptions in your field. This shows critical thinking and positions you as someone who doesn't just accept the status quo.
6. Celebrate others' achievements
Highlight and celebrate colleagues' or industry peers' accomplishments to demonstrate your collaborative nature and shows you're connected in your field.
7. Book/resource recommendations
Share valuable resources you've found helpful in your professional development. Doing this shows your commitment to continuous learning.
8. Behind-the scenes insights
Share (non-confidential) glimpses into your thought process or approach. This gives potential employers insight into how you think and work.
9. Formative personal stories
Share experiences that shaped your professional development. Focus on skills acquired, mindset shifts, challenges overcome, and lessons learned from both successes and failures.
10. Share tools & techniques
Highlight specific tools, software, or techniques you use in your work. This showcases your practical skills and technical knowledge while providing value to your network and catching recruiters' attention.
Remember: Consistency is key to building your presence on LinkedIn. The more you share your expertise and engage with your network, the more visible you become to potential employers - all without explicitly announcing you're looking for new opportunities.
By positioning yourself as a thought leader through these types of posts, you'll attract career opportunities naturally, making your job search much more efficient and effective over time.
Want more LinkedIn tips and tricks? Drop a comment on my latest video, and don't forget to subscribe to my newsletter for more career advice!
- Megan
And in case you don’t know who I am, I’m Megan Lieu, Data Scientist-turned-Developer Advocate who has helped thousands of job seekers through my content on LinkedIn and Instagram, as well as my courses on LinkedIn Learning. I’ve learned a lot from the ups and downs of my data career, and sharing the lessons has helped me build a community of 300k+ tech and data professionals.